Where the CPM scores over the BJP and Congress…

If you thought only the Congress and BJP were singing their way to the 15th Lok Sabha election, then visit the CPI (M)’s official campaign website! One of the links in the website reads ‘songs’ and once you click on it, you are led to four CPM campaign songs – Mehengi Roti Sasti Jaan (Unaffordable food, cheap lives), Haalat Desh Ke Maange Badlao (The situation in the country calls for change), Vikalp Naya Lao Is Baar (Vote for a new alternative this time) and 100 Mein 33 Lekar Rahenge (Will get 33 in 100, in the context of the 33% Women’s Reservation Bill). (http://www.vote.cpim.org/node/1352)

Party politburo member Brinda Karat had, earlier this month, released a compact disc containing these four audio songs though I chanced upon them only today.

I have to admit, I was pleasantly surprised after listening to the songs which are based on themes ranging from price rise and hunger to women’s reservation. These are the broad themes being used by the party in its campaign. The songs are melodious and original (unlike Congress’s Jai Ho and BJP’s Bhai Ho!) and the lyrics are relevant, stimulating and intelligent.

While the first and the third songs have amazingly peppy and catchy tunes and you take to them immediately, the second song is slow yet powerful. Though most of the songs have an anti-Congress tenor (presumably because it was at power at the center), they are not negative or degrading to the party but rather, they concentrate on the problems of the country (whether or not we agree with the CPM’s assessment of our situation is a different issue.) Unlike the BJP’s ‘Bhai Ho’, which is a direct and juvenile counter to the Congress version of the song, the CPM campaign songs are more dignified and do not seem like a childish response to somebody else’s creative (or lack of it!) attempt.

Or for that matter, these songs are not narcissistic and self-indulging like Congress’ ‘Jai Ho’, which concentrates more on praising the party than making the voter aware of its future agenda.

The fact that the CPM does not have resources to match up to the Congress or the BJP is well known, which perhaps explains why these songs are not being splashed across our TV screens or FM stations.

Which party gets my vote behind the Electronic Voting Machine remains a secret, but the CPM definitely gets my vote in the ‘Best campaign song’ category.

Jai Hind’s comments:

No doubt CPM has been innovative in creating their political campaigning material. I would call it ‘Good Marketing’ but unfortunately low on budget.
But that doesn’t ensure they would act for good without vested benefits after they are elected.
And moreover, I am totally against gender-based reservations. Rather you should ensure that everyone(irrespective of gender) gets proper and equal education, opportunities and recognition.
You should go through Sakshi‘s post

Originally published on livemint (via @livemint)

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